Tuesday, July 21, 2009

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If you've ever had a hybrid sneak up on you in a parking lot, you know what they're talking about: Japan is apparently taking a hard look at whether hybrid vehicles are too quiet and might need a noisemaker to protect pedestrians.When a hybrid creeps auto mobile along on electric power only, it's the ultimate stealth vehicle. About the only sound is tire rubber on pavement. It's the same secret that made diesel electric submarines so quiet through the years.Japan is looking at whether some sort of noise auto exchange making device needs to be added to hybrids or other electric vehicles. The goal would be to protect blind people or others who may have trouble seeing one coming, reports. We have received opinions from automobile users and vision impaired people that they feel hybrid vehicles are dangerousquotes an unnamed transport ministry official as saying. Blind people depend on sounds when they walk, but there are no engine sounds from hybrid vehicles when running at low speed on electric power.General Motors ordered all the videos created in conjunction with its recent Chevrolet Gay Day at the Movies promotion be removed from You Tube today after the footage was revealed on Drive On.
The video was not appropriate and not in good taste, said automobile spokesman Dave Barthmuss. He said executives decided the batch of vignettes auto mobile was not the way we wanted to represent the brand to the general public. Even though the footage had be week, a new ad and promotion controversy has broken out at General Motors. The rift is around a new Buick campaign.Take a look at one second spot by clicking here. It features a mock fashion shoot around two Buick models, an Enclave crossover and the newly retooled LaCrosse sedan, and a fussy director who seems a bit obsessed both with the vehicles and himself. You expect Sacha Baron Cohen's flamboyant Austrian Bruno character to show up.The new television ad campaign for Buick was deemed so awful by Bob Lutz, the vice chairman being brought back from pending retirement by auto mobile Henderson, that he went public with his dismay. Now Lutz has been put in charge of all of advertising and public relations in an effort to fix things, as USA TODAY's Sharon Silke Carty reports today. That's a big change for Lutz, who previously was GM's product chief, another fix it job. How things unfolded Lutz's ad protests began at a press event last week where Automotive News reports he was openly critical of the ads. Asked what he didn't like, Lutz was rushed off by his public relations handler, the News story said.Lutz again raise the issue in a Web chatMonday. Carty quotes Lutz as having said hat Buick commercial tested very well, which is not the same as saying that it’s an effective ad. For a shoot from hip guy like Lutz, that's pretty tIt's practical the only diesel in its class; will probably be rated at miles per gallon and perfect for traversing the Himayalas.The first Indian vehicle in the U.S. is due to show up at dealers around the this year. Made by Mahindra Group, the pickup is yet to get a name for the U.S. market. Described as being midsize, but really probably more of a compact, the pickup will probably sell in the automobile range and come in several different versionsThe Mahindra will come in a two door and four door configuration, not to mention twowheel and four wheel drive versions. Its automobile, four cylinder diesel will be paired with a standard six speed transmission. The pickup will have electrronic stability control, a payload capacity, air conditioning Calcutta sizzles this time of year and should be great for towing. To try to allay the fears of doubters, the Mahindra will come with a four year, automobile mile bumper bumper warranty. could follow in a year. continues to be the world’s most important automotive market in terms of size, growth and opportunity, said Pawan Goenka, president of Mahindra’s automotive group. Mahindra’s entry into the U.S. auto market is a significant step not just for our company, but for India. We look forward to working with our importer, Global Vehicles, and its impressive dealer network to make Mahindra a U.S. success story.Global Vehicles is based in Atlanta. Mahindra has been importing tractors into the U.S. for more than decade.actful. I think you will very quickly see a drastic change in the tone and content of our advertising. And if you don’t, it will mean that I have failed.automobile The advertising business is notorious for grinding up creative talent by the time they hit Lutz is We wonder if his promise of a change in tone and his orientation toward product may mean a throwback to the heyday of his career. To see how the Pontiac Bonneville was sold in up for weeks to hype the June movie screening and that he had seen Twitter messages about it, Barthmuss said he hadn't looked at the videos until today. The video featured two go go boys washing a Camaro in yellow underwear with the word CAMARO across the bottom. Even though it was pulled from YouTube, some of the footage can still be seen at another video site, Bing.com. Click on this link and then right click your mouse on the image to hear some of the models' banter and possibly see some of the moving images. Auto mobiles Ironically, automakers have tried for years to figure out how to reduce noise in cars. It's considered a prime factor when people are judging automotive quality. Automakers who dare to reduce costs by not adding enough soundproofing in automotive cabins can see their perceived quality ratings plummet.Japan has gone hybrid crazy lately. Both the new Honda Insight and Toyota Prius are slugging it out for sales supremacy.

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